I’ve long been a part of the “everything is better in Italy” camp. This may be a bit of an over-generalization, but in my experience, it usually holds true.
Today is World Nutella Day, my kind of holiday, if there ever was one. With that in mind, I thought I would put my theory to the test.
Nutella is all over Italy– in its trademarked Ferrero form, in off-brand knockoffs and as the traditional Gianduja flavoring. Most hotels offer it at breakfasts, for spreading on your requisite carbs and devouring with a cappuccino. That is where I pilfered this little beauty.

A single serving package of Nutella taken from a continental breakfast in Rome, that I brought back with me, undeclared, in my checked luggage. I decided to conduct a bit of a taste comparison between the Italian Nutella and the stuff sold in the United States, which had been sitting in my pantry long before I ever left for Italy. A lover of all things nutty or chocolate, I am not sure what kept me from breaking into it before now, but no matter. Today was the day!

To ensure the utmost accuracy in this taste test experiment, I determined that it would be best to sample the spreads straight. No bread, cookies, fruit or other tasty implement would be used to deliver it to my mouth, lest it sway the results. Besides, why would you need those things when you can use a spoon?

The Verdict? The tiny Italian package was richer, more fudge-like than its American counterpart in the plastic jar. The kind found in the US is thinner, and was rather oily. In all fairness, though, the flavors of both were nearly identical. It was the texture and how it feels in your mouth, that the difference is most apparent.
After tasting both, I analyzed the ingredients to see if I could determine where the two differ. As far as I can tell (with limited Italian), the ingredients are quite similar. The most noteworthy difference is that the Italian version uses vegetable oil while the American version uses hydrogenated palm oil (read: trans fats, and not good for you). Given this discovery and its superior texture, I have to give it to the original. The Italian Nutella not only tastes better but it is better for you.
Perhaps there is something to my theory. Maybe everything really is better in Italy?

This post is in honor of World Nutella Day, held by Bleeding Espresso and Ms. Adventures in Italy. It’s not too late to celebrate. If you’re anything like me, all you need is a spoon and a jar!
































